MARK BAAKLINY

Marc is a creative leader with over 16 years of experience turning complex business challenges into clear, impactful creative strategies.
 

He has worked across leading global agencies including Saatchi & Saatchi, VML MEA, and J. Walter Thompson, leading integrated campaigns and brand platforms for ADNOC, Shell, Coca-Cola, Netflix, HSBC, ADCB and the STC ecosystem.
 

His experience spans digital, social, retail, experiential, and integrated campaigns, leading multidisciplinary teams across regional and multi-market initiatives.

AI is a fundamental part of Marc’s creative workflow, spanning ideation, visual development, prototyping, storytelling, and production across platforms including OpenAI, Gemini, Claude, Midjourney, and the wider generative AI ecosystem.

His work has been recognized by Dubai Lynx, Effies MENA, WARC, Loeries MENA/Africa, and Cannes Lions.